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The merger of iconic, home-grown Imperial Car Rental and global, award-winning Europcar took place in 2007. It presented significant growth and exposure opportunities, to the benefit of all stakeholders. Our customers now have instant rental access to a global fleet of over 200,000 vehicles in over 120 countries. Imperial Car Rental - Europcar are in a favorable position to continue offering superior products and services at competitive rates, whilst still delivering our 30 year legacy of Proudly South African, personal service.
IMPERIAL HOLDINGS
Imperial Car Rental – Europcar is owned by Imperial Holdings, who is one of South Africa’s largest listed groups. The group’s success can be attributed to consistently identifying and capitalising on significant trends in mobility related segments. Through decentralisation strategies, the entrepreneurial spirit is at the heart of the group where each business is competitive and continuously seeks growth and expansion opportunities.
IMPERIAL CAR RENTAL Throughout our 29 year history, Imperial Car Rental has been a market leader and a household name in Southern Africa. Our presence in the market has always been felt and has been the brand emissary for Imperial Holdings. Imperial Car Rental is the largest, South African born car rental company in South Africa. It was started by Carol Scott in 1979 with a humble fleet of nine cars in a small office in Johannesburg. Our successful philosophy was to think big, but provide an outstanding service to each and every customer – a philosophy that still strongly exists in our merged business today. Imperial Car Rental’s strength lies in providing mobility to the business sector and has remained a strong contender this market. Imperial Car Rental attributes its success to date to consistently raising the service level bar, which has been the only bona fide differentiator in this incredibly competitive industry. Through the decades, Imperial Car Rental has become a household name and remains one of the strongest brands in the South African car rental industry today. EUROPCAR SOUTH AFRICA Whilst Imperial Car Rental embraced in the success of the corporate & government segments, Imperial Holdings realised a strategic need to service the foreign visitors into South Africa. Launched in 1996, Europcar South Africa - a franchise of Europcar International - delivered familiarity and trust predominantly to inbound, international visitors from around the globe. Europcar South Africa embraced the Europcar International brand strength to target foreign travelers visiting South Africa. The Europcar brand is well-recognised and well-respected globally. Their strength lies in the knowledge and understanding of the inbound leisure traveler, catering to their specific needs and expectations. Europcar South Africa also extends their services and expertise to inbound business travelers, as a result of many global corporate agreements.
Europcar South Africa was awarded the status of Presidents Club Membership and Founding Membership of the Nelson Mandela Children’s Fund - a prestigious award in recognition of their support of this cause since inception.
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Imperial / Europcar Car Hire
